Hankook Tire, a leading global tire manufacturer, is spooling up for the 2024 Electrify Expo, North America’s biggest electric vehicle (EV) event. Buckle up because Hankook is bringing its innovative iON tire lineup. Tires designed specifically for the unique demands of EVs – to select cities across the country.

Why EVs Need Special Shoes

Electric vehicles are changing how we drive, but with great electric power comes great responsibility. Traditional tires just don’t cut it for EVs. Hankook’s iON tires are built with cutting-edge technology to address the specific needs of EVs.

Treadwear: Those instant bursts of torque EVs are known for can put a strain on regular tires. iON tires are built to handle this extra wear and tear.
Noise reduction: Enjoy the quiet hum of your electric motor without the unwanted road noise. iON tires are designed for a smoother, quieter ride.
Grip performance: Whether you’re navigating city streets or cruising the highway, iON tires provide exceptional grip for optimal handling and safety.

Hankook: Your Partner In Sustainable Mobility

“We’re thrilled to showcase our iON tires at Electrify Expo,” says Rob Williams, President of Hankook Tire America Corp. “This event is the perfect platform to connect with EV drivers. It allows us to showcase how our tires can enhance their electric driving experience.”

Hankook’s participation goes beyond just showcasing tires. They’re also sponsoring the Demo District at every Electrify Expo event. This initiative allows attendees to get behind the wheel of EVs and experience the difference that iON tires can make firsthand.

Electrify Your Ride With Hankook

The 2024 Electrify Expo rolls into Long Beach, California, on May 31st to June 2nd. Followed by San Francisco, New York, and Austin later in the year. At each stop, Hankook will be there with their full range of iON tires. These tires cater to various EV driving styles, such as:

iON EVO and iON EVO SUV: Engineered for an exceptional summer performance, perfect for those who love to push the limits.

iON EVO AS and iON EVO AS SUV: Providing all-season versatility for drivers who seek year-round confidence on the road.

So, if you’re attending the Electrify Expo, stop by the Hankook booth and explore the iON tire lineup. Hankook is here to help you hit the road on electrons and experience the future of sustainable mobility.

About Hankook Tire America Corp

Hankook Tire America Corp. is a growing leader in the U.S. tire market, leveraging investments in technology, manufacturing and marketing to deliver high-quality, reliable products that are safer for consumers and the environment. Headquartered in Nashville, Tennessee, Hankook Tire America Corp. markets and distributes a complete line of high-performance and ultra-high-performance passenger tires, light truck and SUV tires as well as medium truck and bus tires in the United States. Hankook Tire America Corp. is a subsidiary of Hankook Tire & Technology Co., Ltd., a Forbes Global 2000 company headquartered in Seoul, Korea.