Sierra Cars has unveiled its all-electric Echo performance vehicle line at the 2023 SEMA show in Las Vegas, Nevada. In the past, these cars were limited production, but now they’re available to consumers. The company refers to Echo vehicles as an ultra-performance electrified chassis platform.

What Is The SEMA Show?

What is the SEMA show? Well, SEMA is the acronym for the Specialty Equipment Market Association. Each year the association has a monster-sized show in Las Vegas. Specifically, it’s a four-day automotive-based trade show that contains approximately 2,400 exhibiting companies. The show covers 2.2 million square feet and draws over 161,000 people. Consequently, if it’s new in the automotive world it’s probably at the SEMA show.

Sierra Echo EV Overview

Sierra Cars has been around since 2018 and it has made a name for itself in the realm of ultra-performance vehicles. The company’s current lineup of race vehicles includes both gas and electric options. Its goal is to make high-performance racing-spec vehicles accessible to the every-day driver. There are three models of the electric, single-seat Echo. Each is rear-wheel drive, sports 12 inches of wheel travel, and 6 inches of ground clearance. All use a 18.6 kWh/450V battery pack.

Echo Base Model

The Base model has a Hypercraft R300Si drive system that produces 150 horsepower and up to 220 lb-ft of torque at a maximum of 9,000 rpm. It has a top speed of 80 mph, a 0-60 mph acceleration time of 5.5 seconds, and a weight of 1,400 pounds. Additionally, it’s equipped with Fox 2.5 QS3 shocks. The starting price is $39,000.

Echo R-Spec

The R-Spec is a race-spec rally/gymkhana-inspired vehicle. It punches out 280 horsepower and up to 350 lb-ft of torque at a maximum of 10,000 rpm. It has a top speed of over 100 mph, a 0-60 mph acceleration time of 3.8 seconds, and it weighs 1,500 pounds. The drive system is Hypercraft’s R300S and SADEV differential. Like the Base model it’s fitted with Fox 2.5 QS3 shocks. The starting price is $74,900.

Echo Block Edition

Sierra will produce only seven of the Echo Block Edition vehicles. Like the R-Spec it produces 280 horsepower/350 lb-ft of torque at a maximum of 10,000 rpm. Furthermore, it has the R-Spec’s top speed and acceleration performance and Hypercraft’s R300S drive system and SADEV differential. The Block Edition comes with upgraded Exit external reservoir shocks, two sets of wheels and tires, a day of driver coaching at the Block Family Ranch Facility, and more. Furthermore, Sierra says that the Block Edition is optimized to race Pikes Peak. Finally, the starting price is $84,900 and the company will donate a portion of the proceeds to the Block family non-profit, 43 Institute.

Made to Break Down Barriers

Cole Powelson, Founder of Sierra Cars says, “As a racer myself, the inspiration behind the Echo line came from a desire to break down the barriers between professional racing and everyday enthusiasts. I know the joy that comes from pushing the limits on the track, and I wanted others to experience that, too. The Echo line is a testament to breaking down the exclusivity of high-performance vehicles, making electric racing not just a dream for a select few but a reality for every driver who craves the adrenaline of the race.”