Lancia has announced that starting in 2026, they will only launch new electric cars. Until recently, it was unclear how the renowned brand envisioned its transition to electrification. However, this week the 116-year-old Italian luxury brand, now part of the Stellantis group, revealed an innovative concept inspired by Italian furniture design named the Lancia Pu+Ra HPE Concept.
Lancia collaborated with Cassina, the luxury furniture manufacturer, to create an EV concept based on their forthcoming New Ypsilon model, set to debut in 2024. But while the New Ypsilon will be a small crossover, the Pu+Ra HPE concept is an avant-garde coupe expected to showcase Lancia’s new design ideas and borrow the production model’s electric drivetrain and other components.
The name itself warrants a brief explanation: “Pu+Ra” represents the brand’s new pure and radical design language, while “HPE” stands for High-Performance Electric, a car that is eco-friendly, thrilling to drive, and forward-thinking all at once, according to the Lancia.
The rear glass of the concept pays homage to the famous Beta HPE rally car, while the roof boasts a circular window influenced by architectural features. The concept is finished in a shade Lancia refers to as Progressive Green and uses large glass panels to flood the interior with natural light, creating a warm and inviting atmosphere.
The exterior was designed with aerodynamics in mind, with even the wheels being optimized for efficiency. According to the automaker, the concept’s battery provides a range of over 435 miles and can be charged in just over 10 minutes with the appropriate charging equipment.
The interior, including the rear and lower sections, is upholstered in velvety Italian-made nubuck from Poltrona Frau, while the floor is covered in natural wool carpeting to enhance the residential feel.
The EV also incorporates sustainable and recyclable materials in an attempt to redefine tradition. This is achieved in the interior through offering a wool cloth seat upholstery, produced in collaboration with Cassina, and a new ocher velvet material. The rear shelf features wood marquetry made from upcycled raw materials by Tabu, which offers a “biodiversity” collection of inlaid wood elements.
The automaker describes the concept as “an innovative and circular product that utilizes processing waste from a variety of high-quality wood veneers, skillfully reformed by expert cabinetmakers to create an original and eclectic new material.”
While the shape of this concept will differ significantly from the 2024 New Ypsilon set to debut in Europe next year, it is clear that we are witnessing the final years of Lancia’s internal combustion vehicles. Starting in 2026, the brand will only launch new electric models and plans to sell only EVs by 2028.
How can Lancia pull this off in such a short time frame? The answer lies in the fact that Lancia’s lineup has been small and more upmarket in recent decades, as well as borrowing upcoming Stellantis’ EV platforms.
This will enable Lancia to offer only EVs in a few short years without having to develop much from scratch, aside from vehicle bodies and interiors. This concept provides a good preview of Lancia’s future role in car design, relying on its parent company’s EV platforms. Go here for more info.