Every year at Easter Jeep Safari, we can look forward to some awesome one-of-a-kind vehicles. The seven 2023 Jeep Concept Vehicles just revealed ahead of the event are definitely one-of-one special editions. For this batch, Jeep has brought several that pack punch, a few are electrified, and all are equipped to take four-wheeling to the next level.

Jeep will be enjoying Easter Jeep Safari, now in its 57-year tradition, in style wearing bright vibrant colors. In advance of the event, starting in early March, Jeep began dropping hints at what was to come. The first initial announcement came, and then “Trail Marker 2” and “Trail Marker 3” followed. The Trail Teasers only lightly foreshadowed the coming 2023 Jeep Concept Vehicles. One thing that has been the center point is the EV integration, the big power 392, Jeep Performance Parts (JPP) by Mopar, and of course, advanced 4×4 capability. Artistic creative renderings of several concepts were featured in the teasers.

Jeep® Brand Hits the Trails at 57th Annual Easter Jeep Safari With Collection of New Concepts

“Every year, more than 20,000 Jeep enthusiasts descend on Moab, Utah, for Easter Jeep Safari to wheel in the most extreme off-road conditions, where our engineers continue to push the capability of our Jeep vehicles to next levels,” said Jim Morrison, senior vice president and head of Jeep brand North America.

2023 Easter Jeep Safari lineup of Jeep® brand concept vehicles

“It’s the perfect place to showcase our seven new Jeep concepts because it’s with these Jeep enthusiasts that we’ll be able to push the limits even more and get their feedback on where they want to take the Jeep brand into the future.” – Jim Morrison, Jeep brand North America.

This year, seven distinctive Jeep brand and JPP concept vehicles are equipped with an array of advanced powertrains. Back by popular demand is Jeep Wrangler Magneto, the first battery-electric vehicle (BEV) concept from the Jeep brand. The third iteration of the powerful and capable Jeep Wrangler SUV concept, Magneto 3.0, and three additional Jeep 4xe concept vehicles are a testament to the Jeep brand’s commitment to Zero Emission Freedom and 4×4 leadership. Each concept also features the latest production and prototype JPP from Mopar, developed with rigorous specifications and legendary 4×4 capability in mind.

“Our annual trip to Moab allows us to showcase the latest selection of custom and authentic, quality-tested Jeep Performance Parts from Mopar,” said Mark Bosanac, North America senior vice president, Mopar service, parts and customer care. “Unlike any other aftermarket offerings, our growing portfolio of factory-tested and factory-backed parts and accessories are specifically designed and engineered to face the toughest trails in the world.”

The 2023 Easter Jeep Safari concept vehicles include:

Jeep Wrangler Magneto 3.0 Concept

The third time’s a charm for this off-road beast. The Jeep Wrangler Magneto concept’s intention was always to test, discover and push the boundaries of 4×4 electrification.

Jeep® Wrangler Magneto 3.0 Concept

Updates to Jeep Magneto this year include a new, more efficient motor that boosts the torque output and updated programming. A 20% increase in usable energy and range was the result. Also, three new driver-selectable functions capitalize on the benefits of a fully electric powertrain in serious off-road situations:

1. Output select allows the driver to choose between standard: 285 horsepower/273 lb.-ft. of torque and maximum: 650 horsepower/900 lb.-ft. of torque.
2. Two-stage power regeneration allows normal driving or enhanced brake regeneration using the electric motor when engaged.
3. Aggressive hill descent mode can be selected in low range to offer true ‘one pedal’ off-road driving.

Dynatrac 60 front axles (5.38:1 ratio), Dynatrac 80 rear axles (5.38:1 ratio), 20-inch off-road beadlock wheels, 40-inch mud terrain tires, and a custom 3-inch lift keep this electric monster on the trail.

For ease of access, the door openings were modified and swept back six inches. The B-pillar was moved rearward to make way for a custom anti-roll bar. The front fenders were stretched and the windshield has been raked back 12 degrees to give the side view a “chopped” roof feel.

Jeep Magneto 3.0 paint scheme pays homage to all three evolutions. The Bright White and Surf Blue motif remains, but the third iteration introduces more vibrant exterior details, including the addition of red accents.

The Jeep Magneto 3.0 concept front seats have been re-trimmed in blue leather and red accent stitching. The rear seats have been removed and the floor is Rhino-lined in Surf Blue.

Jeep Scrambler 392 Concept

The Jeep Scrambler 392 concept builds on the open-air origins of the CJ-8. Though a V-8 engine was never offered in the CJ-8, the 392 Scrambler concept offers impressive power and incredible torque with its 6.4-liter HEMI® V-8 engine (470 horsepower and 470 lb.-ft. of torque).

Jeep® Scrambler 392 Concept

The Jeep Scrambler 392 concept, which started as a four-door Jeep Wrangler Rubicon, also emphasizes lightweight off-road performance, achieved through custom carbon-fiber bodywork. The transformation showcases the Scrambler’s new two-door aesthetic with an open-air freedom personality. The windshield is laid back 12 degrees and matches a lower roof. The modified silhouette gives a nod to chopped top hotrods.

One of the most exciting features on the Jeep Scrambler 392 concept is the newly released AccuAir air suspension kit developed for the Jeep Wrangler and Jeep Gladiator. This system allows an adjustable suspension lift ranging from 1.5 inches up to 5.5 inches and can be custom adjusted on the fly with an in-cab controller or through long-range Bluetooth on a wireless device.

The rear quarter panel emphasizes the door aperture, as well as wider rear flares. The updated bodywork also includes a new front fender flare and a new carbon-fiber hood. In the middle of the hood rests a tinted clear insert to spotlight its monster 392-cubic-inch engine. Custom front and rear lightweight bumpers and the new fender flares provide added clearance for a larger tire and wheel combo.

The Jeep Scrambler 392 concept sits on 40-inch tires wrapped around custom 20-inch rims. The rims and tow hooks are finished in Brass Monkey paint, the same as today’s stock Jeep Wrangler Rubicon 392. The exterior of the concept is painted in Sublime green, while the interior boasts custom seats with plaid blue inserts and green stitching.

1978 Jeep Cherokee 4xe Concept

Another trip down memory lane leads to this year’s Resto-mod concept build. First introduced in 1974, the Jeep Cherokee (SJ) was a sporty, two-door version of the Wagoneer and featured bucket seats, a sports steering wheel and racy detailing designed to appeal to younger, more adventurous drivers.

The Jeep Cherokee 4xe concept began its life as a 1978 Jeep Cherokee, which was affectionately blended with a 2022 Jeep Wrangler Rubicon 4xe. The original Jeep Cherokee was intended to take the Jeep Cherokee SJ to the next level of performance, and that ethos rings true for this concept vehicle.

1978 Jeep® Cherokee 4xe Concept

The original body was heavily modified and the exterior fuses original proportions with a bright, unmistakably 1970s-theme multicolor paint scheme. While the ’78 Jeep Cherokee 4xe concept looks similar to a vintage Jeep Cherokee SJ at first glance, it has transformed into a modern, electrified, off-road performer.

Under the hood, the ’78 Jeep Cherokee 4xe concept features the advanced Jeep Wrangler 4xe powertrain, which provides a unique on- and off-road experience through the combination of two electric motors, a high-voltage battery pack and a high-tech 2.0-liter turbocharged I-4 engine. An eight-speed automatic transmission is mated to a 4:1 transfer case to deliver more than enough power to 37-inch tires wrapped around custom 17-inch “slotted mag” style wheels.

The Jeep ’78 Jeep Cherokee 4xe concept’s custom interior features low-back bucket seats trimmed in leather. The rear bench seat was replaced with a four-point safety cage, and the rear cargo space houses a full-size spare tire just in case the trail gets a little too wild.

Jeep Wrangler Rubicon 4xe Concept

This special Jeep Wrangler Rubicon 4xe concept features an unapologetic color palette and a powerful platform for any adventure.

Jeep® Wrangler Rubicon 4xe Concept

The exterior of the Jeep concept boasts an eye-catching, pink-hued paint with Gloss Black accents sprinkled across the front grille. The signature seven-slot grille was borrowed from the new Jeep Wrangler Rubicon 20th Anniversary model, which sets off a custom hood graphic.

Off-road capability has been increased with the addition of an adjustable AccuAir air suspension kit to allow ample clearance. That makes way for the massive 37-inch tires that are wrapped around custom 17-inch high-gloss black American Expedition Vehicles (AEV) Borah wheels. Additional AEV pieces include front and rear bumpers, differential covers and a Warn Zeon winch.

Grand Wagoneer Overland Concept

The Grand Wagoneer Overland concept leverages the all-new 3.0-liter Hurricane Twin Turbo 510 engine. Delivering 510 horsepower and 500 lb.-ft. of torque, the powerful Hurricane engine offers premium performance while also delivering improved fuel economy.

The overlanding-inspired concept boasts an incredible amount of appointments inside and out. The concept’s main feature is a custom RedTail Overland Skyloft affixed to the top of the Grand Wagoneer’s roof. The carbon-fiber-constructed Skyloft unfolds in around 10 seconds from the inside by simply pushing up with one arm.

Grand Wagoneer Overland Concept

To accomplish the Skyloft’s integration, the design team began by removing the second and third-row seats. The rear-most sunroof was repositioned to create a custom weatherproof, pass-thru entrance from the lower third-row seating area to the upper Skyloft level. A fore/aft sliding door and a small step, which also doubles as a usable table allow for easy access. The Skyloft provides a climate-controlled oasis complete with sleeping space for two people and enough windows to soak in even the most panoramic views.

To complement the Grand Wagoneer’s rear seat entertainment and other creature comforts, the cozy interior was appointed with two oversized beanbags, a plush throw rug, pillows, and custom, ambient interior lighting. The spacious interior also provides ample storage for bikes, gear, and anything else worthy of the trip.

Exterior modifications include an Industrial Green paint finish with Gunmetal accents, a Warn winch, custom laser lights, and a black Rhino-lined roof. Off-road upgrades start with larger wheel openings and custom wheel flares. To deliver aggressive approach and departure angles, custom front chin and rear valance were added for superior off-road capability. The concept is fitted with 35-inch tires, and custom 18-inch wheels provide a natural 1.5-inch lift for improved ground clearance.

Jeep Wrangler Rubicon 4xe Departure Concept

The Jeep Wrangler 4xe Departure concept builds upon the iconic open-air cockpit and adds innovative and conceptual items from the JPP by Mopar design team.

The concept features 17-by-8.5-inch Vintage Bronze KMC Impact OL wheels, 37-inch BFGoodrich tires, and a JPP 2-inch lift kit with BILSTEIN performance shock absorbers.  A modified Rubicon bumper with a Warn winch and 11-inch TYRI rectangular LED lights are also showcased.

Jeep® Wrangler Rubicon 4xe Departure Concept

This Jeep received a custom-designed tubular grille guard that folds down to create an innovative bumper bench. Perhaps a perfect relaxation perch for two while out on the trails. In the back is a custom convertible tube gate that offers front- or rear-facing positions for the spare wheel and tire. When the spare is flipped outward, the system acts as a bed extender. When the gate is turned toward the cabin, the rear overhang is greatly improved for off-roading.

Custom flat-fender flares and wheel liners accept larger wheel and tire combinations and provide additional clearance. The flat fender flares have integral removable daytime- running-light (DRL) covers. This is perfect for off-road enthusiasts who require extra tire clearance for extreme off-road situations.

Custom rock rails provide enhanced body protection and easier access to the elevated cabin. JPP tube doors provide the ultimate open-air experience. Molle panels that attach to the sport bar and the body tub were added to house additional storage opportunities.

Other items are the JPP all-weather cargo mat, stainless-steel JPP pedal covers and black rubber pads. JPP door-grab handles provide easy entry and exit. Finally a concept instrument panel accessory rail mounts phones or accessories for recording trail rides.

Jeep Gladiator Rubicon Sideburn Concept

The Jeep Gladiator Sideburn concept, wearing a striking Solar Flash Yellow, explores new tools designed for the burgeoning interest in off-road adventure.

Powered by a 3.6-liter Pentastar V-6, the Gladiator Sideburn concept features a JPP 2-inch lift kit with BILSTEIN performance shock absorbers. All four corners are fitted with black HRE 17-by-9-inch FT1 six-spoke wheels and 37-by-13-inch BF Goodrich tires.

Jeep® Gladiator Rubicon Sideburn Concept

A concept JPP Gladiator Sport Bar, made from lightweight carbon fiber and steel was created. This feature enhances the space between the cabin and the bed. It is also designed to double as steps on both sides for easy access. The sport bar also features a mid-shelf with tie-downs for portable storage totes. Four T-track rails on the upper portion enable easy installation of bike, kayak or other roof-mounted cargo systems.

The bed on the Gladiator Sideburn concept is truly unique. Featuring integral Molle panels above and behind-the-wheel flares, additional storage is present and plenty. Integral RotoPaX containers are specially designed for liquid storage during off-road adventures. Within the bed is a modified Mopar bed-mounted spare tire carrier that holds a 37-inch wheel and tire.

The open cabin features seats, an armrest, shift boots, a parking brake handle, and half-door pull straps. Much of it is trimmed in red-brown Vienesse Relicate Nappa leather with Soul-stopper thread. The thread accents continue onto the top pad of the instrument panel and steering wheel.

Custom instrument panel bezels carry a 3D topographical map of Moab scenery. The base is matte-black while the trails are all gloss dark silver. Accents throughout the cabin are finished in Atomic Silver matte paint.

Decorative, stainless-steel JPP pedal covers provide foot traction. A concept JPP heavy-duty vinyl floor system with integrated floor drains allows for quick interior hose-outs.

Seven New 2023 Jeep Concept Vehicles Photo Gallery